Student life

I am proud of being Alumni from both Deusto Business School  and Solvay Brussels School of Economics and Management.

About my time in Deusto Business School:


-I did my Bachelors in Business Administration and Management together with a Management Development Program: 2009-2013.

-I chose Marketing specialty.

-I did my 6-month-internship for Bacardi España SA in Barcelona.

-After graduation with outstanding grades, I managed to secure a scholarship that would cover my Masters abroad.

-Some projects I am proud of:


A) “Deodorant category management in the drugstore and perfumery channel for UNILEVER.”

-Market & channel analysis

-Consumer & shopper analysis

-2013-2014 Action Plan

(Grade set by Marketing Director of Unilever Spain: 9/10)


B) New business idea development: SOLIDARTERS

-Company founded thanks to the work and commitment of 15 marketing students of Deusto Business School

-Solidarters was built from scratch in 2013

-Some years later, and after some improvements, it continues its path: Solidarters


C) New business idea development: TRUKALEKU SL

-Final thesis of three collages and me

-Grade: 9,8 / 10

-Take a look to the Presentation of the idea and our Website


D) Rebranding strategy for Blue Planet

-Online presence: website redesign, new social media profiles (strategy of maintenance…)

-Offline strategy: how to attract people to the PoS



About my time in Solvay Brussels School of Economics & Management:


-I did an Advanced Master in Creativity & Marketing: 2013-2014.

-I did my “Exploreship” for the Institute of Internal Auditors of Belgium.

-I finished my studies working as a jobbist for the University.

-Some projects I am proud of:


A) Experiential marketing: Launch of the BMW 2 Series Active Tourer

-Customer journey analysis

-Communication strategy

-Launching campaign

-Grade set by Marketing Director of BMW Belgium: 16/20


B) Exploreship: IIABEL


C) Product experience workshop: New product development: Milkeasy

-Use of Arduino technology

Product development





One thought on “Student life

  1. I have had the privilege of working with Raquel during Advanced Masters in Creativity & Marketing . Through the year that we spent together in a professional environment, I have seen Raquel grow – both as a marketing & creativity professional and as a human being – and neither has been a disappointment.

    She has an uncanny way of determining situation and has the capability of tweaking her marketing skills accordingly. She can grasp ideas in a holistic manner and still pay attention to minor details, Raquel has a well-deserved reputation as someone who is diligent and personable – two qualities that define her completely. She is also fun to be around,when deadlines loom, tension can build. But Raquel always knew how to add levity to the situation, cracking jokes to relieve stress and keep the team on task.
    As someone who is a creative thinker and possesses a can-do attitude, Raquel is a pleasure to work with. I recommend her highly for any organization that chooses to take benefit from her diverse skills.

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